Social networks are the new norm, and traditional marketing is failing in today's digital, always-on culture where businesses across the world have to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead. This presentation will reinforce that no matter how easy it is to reach potential customers, the critical relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don't want to be sold to, they want to be engaged.