Session

Email Marketing 101

Does email marketing make your head spin? Is trying to learn all the tips, tricks, and legal ins and outs distracting you from doing your actual work? Then Email Marketing 101 is the course for you! We'll cover everything you need to know to set up a compliant, deliverable, effective email marketing system for your practice. From email marketing service platforms to driving subscribers to your newsletter, we'll cover all the basics to give you the confidence to grow your audience without sacrificing your sanity.
This presentation has helped authors, small business owners, artists, and solopreneurs across the United States, and was recently updated to include sections on AI usage, new spam filtering protocols, and expanded audience segmentation and testing sections.

Caroline Benefield

Digital Marketing Consultant, Southern Grit Digital | Demystifying Digital Marketing for Creatives and Entrepreneurs

Atlanta, Georgia, United States

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