At Tally Labs, everything revolves around story. Our marketing is driven by our narratives, characters, and community.

I'd love to share some of our best practices and the way we 'wrap it in story' with those attending NFT.London.

Session breakdown *by minute*:
1 - 2: Introduction of myself, Tally Labs, our projects (Jenkins the Valet, Azurbala)

3 - 8:
- Why do we care about storytelling (and think it's important for any brand in Web3)?
- How do we apply storytelling to marketing? + examples from Jenkins the Valet, Azurbala
- Useful tips about narrative-first (storytelling) marketing for new Web3 brands

9 - 10:
- Q&A or final thoughts, depending on what is possible.