As user and data researchers, we’ll cover how to construct an effective data model for querying and analysis of your user and customer research.

One of the common hurdles we need to overcome is the lack of understanding stakeholders have of the value of qualitative research. The extraction of insights and their respective weightage often remain elusive concepts.

We'll share the practical steps to set up such a model and show how you can use it to dissect and interpret results. We'll also explore the techniques that aid in identifying key trends, clusters, and hotspots. These visualisations bring to life the concrete evidence that supports strategic decisions.

Our session aims to equip you with a powerful tool to persuade your leadership. By transforming project findings into an accessible format, we can drive more informed decisions.