The internet is full of influencers. They exist in technology, fashion, gaming, and almost every other industry you can think of. But what even is an influencer? Why would anyone share their life with strangers online? How do you get started? This workshop will answer all those questions and more.

To be a successful influencer, you need a purposeful personal brand. So we’ll start by discussing the professional and personal benefits of establishing a brand. With that understanding, you’ll work through exercises and discussions to create your brand and its purpose. You’ll evaluate social media, streaming, and discussion platforms to decide which best fit your brand. Then you’ll start creating content and growing your follower count. After this workshop, you’ll have a basis for your brand, the best platform(s) for it, content ideas, next steps, and more followers.