The developer community loves conferences and events. They’re great places to learn about the newest blockchain crypto JavaScript framework business #buzzword. But maybe your boss won’t let you attend them. Or maybe you’re a manager who wants to understand why you should spend money and give your team time off work to attend and/or sponsor events. Investing in the community is a long-term strategy that everyone in tech should consider. This talk will discuss why community matters to individual and business success. It will focus on maximizing the benefits of community involvement using concrete, real-world examples. You’ll learn what to expect when you initially join a community and how to measure the success of your community activities. By the time you leave, you’ll understand why and how to support the tech community and perhaps be motivated to start a community initiative of your own.