Cathrine Wilhelmsen

Information & Communications Technology

Business Intelligence Data Warehousing Data Integration ETL Azure Data Platform Azure Data Factory Microsoft Data Platform SQL Server Integration Services SSIS Biml BimlScript SQL Server SQL

Oslo, Norway

Take Control of Your Career by Building a Personal Brand

Are you ready to take your career to the next level?

Whether your goals are finding a new job, getting recognized for your technical skills, or becoming an international speaker, investing in your personal brand is the first step in setting yourself up for success.

I know, I know, I know - the idea of building a personal brand and promoting yourself can feel both awkward and uncomfortable. But like it or not, you already have a personal brand. People will search for your name and talk about you when you are not in the room. Would you rather help shape what they say about you or let them fill in the blanks where the information is missing?

In this session, we will explore different ways of building your personal brand. First, how the heck do you figure out what your personal brand is, and what you want it to be? Then, we'll look at practical tips for tweaking your LinkedIn profile, creating a website, sharing knowledge through blogging and vlogging, helping others by volunteering and speaking, and finding the balance between professional and personal content on social media.

Spoiler alert! You have the power to define who you are. Take control of your personal brand - and take control of your career :)

Session Level: 100 / Beginner
Session Length: 30-60 minutes
Prerequisites: None :)


Cathrine Wilhelmsen

Senior BI Consultant at Inmeta | Data Platform MVP

Cathrine loves teaching and sharing knowledge. She is based in Norway and works as a Senior Business Intelligence Consultant in Inmeta, focusing on Data Warehousing, Data Integration, Analytics, and Reporting projects. Her core skills are Azure Data Factory, SSIS, Biml and T-SQL development, but she enjoys everything from programming to data visualization. Outside of work she's active in the SQL Server community as a Microsoft Data Platform MVP, BimlHero Certified Expert, author, speaker, blogger, organizer and chronic volunteer.


Cathrine is based in Norway, but loves traveling and speaking internationally.

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