When leveraged strategically, NFTs can be used to provide a more interactive, personalized brand experience. From high-end designer brands to sports teams and more, experience NFTs have added another layer of exclusivity to their communities by generating buzz and sustaining audience engagement. In this session, the Sr. Manager of Emerging Partnerships within Amex’ Digital Labs, a global team driving innovation through emerging tech, will walk through the team’s journey to bridge the gap between providing trusted and personalized digital experiences and meeting card members’ evolving expectations. He can discuss how his team formed a partnership with POAP to offer Amex NFT activations at last year’s Austin City Limits festival and the NBA 2K house.