Every time you talk to a help chatbot, it’s like meeting it for the first time. That's not always helpful, especially when you've been using an application for a while. What if we could automatically provide all the context about what the user is already trying to do on your website? In this talk, we will cover how to passively track user behaviours to transform your chatbot into a contextually aware personal assistant. This talk is for devs who are integrating AI into their websites and want to make it the most impactful for their users.