We’ve been hearing about "AI-driven marketing" for a while now, but for most Sitecore teams, the reality is still very manual. We’re still assigning tasks to content authors, chasing approvals in JIRA or Slack, and manually updating pages in Sitecore AI. Sitecore has empowered us, but the "connecting tissue" is often missing.
In this session, we will walk you through a real-life automation we built connecting different MCP Servers through Visual N8N Workflow.
1. It starts in Jira (Rovo MCP) where an AI picks up a ticket. For example, Marketer wants to change images on some pages & he/she enters the details to JIRA.
2. It asks for a human "thumbs up" in Slack (Slack MCP) before doing anything risky.
3. The AI Agent will now read the Task of JIRA, perform the necessary Content Operations, achieve the required output & inform the Marketer.
a. The LLM extracts the details from the JIRA Ticket to understand what needs to be done. It maps it to the required MCP servers to perform the required actions.
b. It uses a custom MCP server (built on Microsoft Foundry) to handle the entire asset lifecycle in Content Hub with necessary AI tagging and perform all operations from upload to public link generation.
c. Finally, it updates the public links of Assets in the pages of Sitecore AI using Marketer MCP & makes the changes live.
d. It closes the loop in Jira, by updating the task status & informs the Marketer.
This isn't just a "vision" talk. It’s a practical look at how to use N8N & different MCP Servers to build a workflow. If you’re a marketer & looking to enhance your experience in the world of AI with Sitecore, this session is for you.
What you will learn:
• How to connect Sitecore, Jira & Slack into a single, intelligent ecosystem.
• Why "Human-in-the-loop" is the most important part of any AI workflow.
• How to build a custom Content Hub MCP agent using Microsoft Foundry
• How to start thinking about AI for building Agentic Workflows.