In this session, we will look at the basic terminologies of Sitecore CDP. It will includes specifically understanding Segments, Decision models, Conditions and other parts of Sitecore CDP. We will get introduced to the Sitecore CDP jargons like Stream APIs, Interactive APIs and Web Experiences, and how can they be combined to achieve personalization for our end users or customers.
We will see, how we can leverage Sitecore CDP in Mobile apps and have personalization enabled based on user actions. We will be using Stream APIs to send the behavioral data of users to Sitecore CDP and use interactive APIs to fetch the personalized experiences. We will be utilizing Connections to send data to the third party, with the help of Webhooks, in triggered experiences.
Based on this knowledge, we will move further and have a look at Exporting CDP Segments with the help of Audience Sync Webhooks. Last but not the least, we will have a quick glance at the Best Practices and ways of Troubleshooting of Sitecore CDP in real world.