Have you ever wondered why data projects usually mean centralisation, up-front design, and a multi-year pay back period? Have you designed a data architecture with the ‘build it and they will come’ mindset, only to find it hasn’t really worked out that way? In this talk, I investigate the causes of all of this, and discuss how to get value much faster from your data by treating such projects like other Agile work streams. At the end of the talk, you will know how to steer your data project towards achieving value from your data investments