Chris begins with a key question for the audience - can you tell the difference between good and bad strategies? You might not be sure at first, but given some real life examples the answer is always yes. Can you identify your competitors' data strategies. Probably. So why is it so hard to create your own? Using real examples of good and bad data strategies, Chris and the audience will dissect them to get to a blueprint you can take away for building the right data strategy for your company.