Brand experience (BX) is more than design - it’s how people feel when they interact with your organization, your identity, and your values. And your employees are your first brand audience. In this session, we’ll explore how to activate your brand strategy across Microsoft 365, from Copilot, SharePoint, Teams and Outlook to Viva, login screens and Office apps. Learn how to use Brand Center, Entra, Syntex, Teams Premium (and a little PowerShell) to deliver consistent, immersive brand experiences with custom fonts, logos, themes, templates and more. Discover how to empower employees with a brand they can see, feel, and believe in.