Enterprise platform evaluations have changed. Buyers aren't just comparing CMS capabilities anymore. They're comparing AI strategies. Too often, organizations evaluate AI as a product feature instead of an architectural strategy. That's why full-suite DXPs with AI built in can appear to have the advantage, while Umbraco is viewed as "just a CMS."

This session explores how AI is reshaping enterprise platform decisions and why Umbraco's composable platform offers a different path. We'll cover how to frame trade-offs around cost, flexibility, governance, and AI strategy, respond to common objections, and explain why an orchestrated approach to AI often delivers more long-term value than AI-in-a-box platforms.

You'll leave with practical messaging, real-world examples, and a repeatable framework for helping enterprise teams understand when Umbraco is the stronger strategic choice.