Despite decades of progress and industry experience, many teams still find themselves stuck in the negative feedback loop of a successive march of deadlines and the plaintive, delusional cry of 'we'll fix it later'.

This feedback loop is often fuelled by an enourmous fallacy in the world of software - that you can trade-off speed and quality.

This talk takes a deep dive into this trade-off fallacy. Using systems thinking and causal loop diagrams, it makes the case that technical excellence - high quality software, frequently refactored, collaboratively designed & sufficiently documented - is a precondition for fast-moving teams and the best option for commercial success that is almost always left on the table.