Session

Pitch Simpler, Ship Smarter: Selling Simplicity to Stakeholders and Investors

You've built the right architecture. It’s clean, lean, and future-ready. But when it comes time to secure funding, gain buy-in, or prioritize efforts, it often gets lost in translation. The truth is, great systems don’t win hearts (or budgets) unless they’re presented with clarity and business focus.

This talk serves as your tactical guide for selling Simplicity-First solutions to non-technical decision-makers. Whether you're presenting to executives, investors, or product leads, you'll learn how to connect architectural clarity to business value, cutting through the noise of buzzwords and overpromises.

We’ll explore how to communicate complexity reduction as risk mitigation, frame minimal design as operational efficiency, and tell stories that transform boring diagrams into business momentum. You’ll leave ready to make your next architecture pitch land with confidence and maybe even secure that budget increase.

Learning Objectives:
• Translate technical simplicity into stakeholder language: ROI, velocity, risk reduction, and predictability.
• Frame architectural clarity as a strategic differentiator, not a cost-cutting compromise.
• Use storytelling, data visuals, and simplified metaphors to win buy-in without dumbing it down.
• Learn real-world techniques for aligning engineering decisions with investor and executive expectations.

Chris Woody Woodruff

Architect at Real Time Technologies

Grand Rapids, Michigan, United States

Actions

Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.

Jump to top