Join me for an enlightening talk that dives into Bundesliga’s real-world journey in developing their first Generative AI application to transform web articles into Instagram-like stories. This session explains the LLM’s true role as a pivotal, yet singular component in a broader system landscape for content and media production to engage football fans with new content formats.

You will learn, how we at the Bundesliga
- selected the right LLM for our unique use case,
- changed the game by increasing data quality and diversity,
- approached prompt engineering and evaluated the results of the LLM,
- integrated LLM capabilities into their existing CMS.