Session

Corporate eats product? Our blunt transformation journey towards a true product organization

METRO.digital as the software house of the METRO wholesale business, is on a journey from a classical IT provider towards a true product organisation. However, product management by the books in a corporate B2B environment goes hand in hand with a lot of challenges in the ways of thinking and acting. In this session Christina will share with you the way how METRO.digital hacked the culture code through discovery and experimentation.

This session is fully-packed with real-life example about
- where we are on our agile transformation journey
- How we enabled product leadership to engage with stakeholders
- And build an operating system around purpose, goals and culture.

Christina Lange

Head of Agile & OKR Coach / METRO.digital

Düsseldorf, Germany

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