You line up for a 100 meter sprint, tense, waiting for the start signal. You give it everything you've got, a few millimeters ahead of competition as you get close to the finish line... then you realize you're in a marathon, not a sprint, and the other runners keep on going in the same speed.

Adopting AI, and getting real results, is a marathon, not a sprint. Organizations that learn, invest, iterate are changing how they work. Summer 2025 a 1-person tech company was acquired for 80MUSD after only 6 months in operation. Big organizations are changing their processes, optimizing, and doing more than ever with AI. [30-45 minutes]

But not everyone gets it. This separates Frontier Firms from the crowd. How can your organization become frontier - ie what does it take to succeed with AI in 2026?