Users desire a tailored product experience, especially when a product offers a variety of features. The more we can craft an experience that highlights what is most valuable to them, the better the overall engagement and satisfaction. Generative AI is enabling personalization at scale, allowing us to tailor not just the content but the entire user interface to fit individual needs. This shift opens up significant possibilities for delivering experiences that are deeply relevant and highly effective for each user.

However, many teams struggle to know where to start. There's often a belief that they must dive straight into complex mass personalization, which can feel overwhelming and impractical. Instead, we suggest beginning with a foundational framework: leverage the data you already have, identify key segments, and create differentiated experiences for those segments. By laying this groundwork, teams can build a path to more nuanced personalization and eventually achieve true personalization at scale.

This talk will delve into how to effectively design and develop generative UIs, starting with segmentation and evolving to personalization. We’ll explore practical approaches for building features that leverage Generative AI to provide real value with real examples to illustrate. Taking this approaches enables the team to move beyond applications of AI that are mere novelty and focus on outcomes that enhance the user experience.