Content designers (content strategists, UX writers) often see the most work in the development stage of the UX design process, where they are writing microcopy, refining voice and tone, and collaborating on information architecture. There’s an opportunity to push the craft to be a more consistent partner throughout the entire process, beginning with the earliest research of a problem space.

This session will explore how content designers can embed with UX research protocols like SME interviews, embrace more product design-oriented activities like user flow diagramming, and find value in a reactive mindset throughout product discovery before the first wireframes are produced.