This talk outlines a marketing plan and suggested goals for the Cloud Foundry community. We know three things: (1) private cloud hosts around 50% of applications - likely more for enterprise workloads; (2) platforms (we dare not say “PaaS”!) are in high demand, experiencing renewed interest thanks to the rise of “platform engineering”; and (3) developers who use Cloud Foundry love it, are more productive, and drive strong outcomes for their organizations.

There’s a window of opportunity to grow awareness and adoption of Cloud Foundry. While I won’t speak to the technical strategy, I have insights on the community and marketing side. Drawing from 20 years in the tech industry - consulting, observing, and working hands-on in these areas - I’ll share my recommendations for how the community can expand its reach and impact.