Each year I encounter the same question: how do we convince people to keep using Cloud Foundry? The Cloud Foundry platforms have been running fine for a decade or more, the application developers are happy, and yet there is a constant pull to new platforms. Let's talk about how we can show people that Cloud Foundry has long since solved their platform needs, manage the ongoing internal community marketing, and show the organization that Cloud Foundry is, indeed, worth sticking with. In this talk, I'll go over what has worked and not worked in our community to accomplish these goals.