Session

Customers, Marketing Co-Pilots, and the Future of Engagement

Join me for an insightful session delving into the cutting-edge realm of Microsoft Dynamics 365 Customer Insights Data & Journeys. In this presentation, we'll explore how organizations can unlock the full potential of their marketing strategies by leveraging these powerful tools.

We’ll look at a demonstration that shows how the AI data workflow can start from a natural language query, avoiding the need for trial-and-error SQL strings, and get right to targeting a specific customer base using their interests. Consolidate your data into a single pane of glass and generate meaningful marketing segments. Then, using Customer Insights Journeys, you can engage directly with your customers in a way that’s not only helpful to them, but helps drive follow-on engagements. Along the way, why not use AI again to help you generate marketing emails to keep driving velocity in your overall workflow. Move faster, with more meaningful data, and have fun with it while you’re at it!

Craig Harris

Microsoft Federal - Senior Technical Specialist

Washington, Washington, D.C., United States

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