Session
Workshop: How to Harness the Power of Storytelling to Make a Personal Connection
We now have countless technologies and ways to share information, yet the age-old tool of storytelling is still the best way to make a personal connection so people tune in and understand what you’re saying. Storytelling is a powerful tool to use in presentations, meetings, one-on-one conversations and other communications.
Too often we focus on what I think is important, what I want people to know instead of taking the time to understand the other person’s needs and interests, and craft messaging that connects to them, not you.
Cynthia draws upon her 25+ years of public relations experience to help people use storytelling to breakdown walls, make a personal connection and be heard. She has given this presentation and delivered workshops to organizations across North America, ranging from healthcare, education, non-profit, government and corporate clients, adapting to meet the unique needs of the audience.
Participants will learn:
How storytelling changes the way our brain processes and connects with information
The elements of an impactful story
The role of emotions and facts to help ensure different personality types make a connection
How to integrate storytelling to improve your communications style (in both your professional and personal life)
To share their stories with confidence
Cynthia has been delivering keynotes and workshops for over 20 years to a wide range of audience including government, healthcare, non-profit, corporate and small business. Workshop delivered virtually or in-person in 2 or 3 hour format (3 hour allows for more group discussion) and customized to meet the needs of the audience. Includes worksheet and digital resources to help implement the learnings.
Cynthia Lockrey
Lockrey Communications - Change maker + communications consultant
Duncan, Canada
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