A crisis can happen at any time, throwing an organization into a tailspin. How you communicate to your internal and external audiences is key to limiting the severity, impact and duration of the crisis. It can also make the difference of protecting your reputation or having your reputation destroyed.

Cynthia breaks down the elements of a crisis – pre (planning), during (managing the crisis) and post (lessons learned), walking through the role of communications at each step. Learn how to prepare, take control and ensure lessons learned are implemented to help your organization plan for the next event. Don’t let a crisis be the first time you think about your response, resulting in confusion and mixed messages.

Cynthia draws upon her experience being the crisis communications lead for a venue city for the 2010 Vancouver Winter Olympic Games, three local governments as well as assisting a number of organizations in navigating crises.

Participants will learn:
The importance and elements of crisis communications planning
Common pitfalls to avoid at all stages of a crisis
How to respond with a cool head and proactive strategy when a crisis hits

Cynthia has been delivering keynotes and workshops for over 20 years to a wide range of audience including government, healthcare, non-profit, corporate and small business. This can be delivered virtually or in-person as a 45-minute keynote or workshop. Workshop delivered in 2 or 3 hour format (3 hour allows for more group discussion) and customized to meet the needs of the audience. Includes worksheet and digital resources to help implement the learnings.