Session

AI-Powered Demand Planning in a Volatile Environment

Demand planning requires processing massive datasets, spotting subtle patterns, and continuously adjusting to change — tasks where humans struggle but AI excels. Yet, in today’s highly volatile environment, some operators are still relying on static models or even error-prone spreadsheets.

In this session, Dag will explore how AI forecasting actually works inside ERP: how models compete to “learn” the best fit, how external variables like tariffs, weather, or supply chain shifts can be factored in, and how ERP integration enables continuous feedback.

What You’ll Learn:
-Why AI is the superior “employee” when it comes to demand forecasting.
-How external variables strengthen prediction accuracy.
-Case studies of real organizations improving demand planning accuracy with AI.

Dag Calafell

Director, Technology Innovation - MCA Connect

Houston, Texas, United States

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