Traditionally, products and services are focused on various functional and non-functional requirements (things the product or service should be or do). While this is important, there has been a lack of focus on emotional requirements (feelings that the the product or service should induce in its users). Why is this important?

Because the way we feel is important and should be considered!

A bold claim? Perhaps. And, as with any claim, it should be supported with evidence. In this talk, I stress the importance of emotional requirements and support the claim by providing relevant facts, opinions, statistics, quotations, examples, hypotheticals, and more. Once I’ve sufficiently supported the claim, I offer a few practical methods by which to gather, induce, and test emotional requirements. Finally, I use placebos as lens to view systems and gain insight into emotional requirements.

Join me for a thoughtful and thorough exploration of The Hidden Requirements!

IMHO, this is the single, biggest problem in modern product and service development. If you disagree, it is likely because you haven't seen this talk!