How has the role of the business analyst changed over the past 15 years, and where is it headed? Join this panel discussion with experienced practitioners as we reflect on the evolution of the profession, from traditional requirements- and delivery-focused work to a strategic, advisory, and change-enabling role.

Panellists will share personal experiences, lessons learned, and insights into key influences, like agile, digital transformation, product thinking, and the rise of data-driven decision-making. We’ll also explore the accelerating momentum around AI as a decision partner and strategic BA, and what they mean for the future of business analysis.

This session is designed to spark reflection, dialogue, and practical takeaways. Whether you’re a seasoned BA or just starting your career, you’ll leave with a fresh perspective on the past, present, and future of the profession.