Recipient Design: the Science of Conversation

The synthesis of conversational analysis and NLP / NLU applications (combined with the power of large language models) has immense potential. Foreseeably, there are several areas of activity and expertise necessary for the implementation of both visual and conversational interfaces which will face radical disruption if not complete obsolescence. These are: the inclusion of emotion AI and sentiment analysis as building blocks of service-driven architectures, the strategy of audience design and, lastly, the documentational development of persona and tonality as static UX “guardrails” and, of course traditional, flow-driven, conversational design.

Even though the science and field of studies for recipient design are not new, they has yet to be combined with conversational design using modern generative AI technologies. This session will lay the groundwork for a new interpretation of the practice of hyperpersonalisation and an entirely new aspect of conversational architecture: prompt compiling – based on the principles of conversational analysis and recipient design.

Dan Fitzpatrick

General Manager at Frank REPLY, Practice Lead for Voice Machine Interfaces, REPLY AG

Frankfurt am Main, Germany


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