Have you ever received an online survey in your inbox and ignored it?
Or looked at the survey, but didn’t answer all of the questions?
Or maybe you answered all the questions but didn't provide accurate data?!

If so, you’re not alone. Most surveys in the field are poorly constructed, resulting in survey fatigue for customers and unreliable data for businesses.

When done correctly, surveys are an invaluable tool. They help us to:

-Understand how users make decisions
-Learn what drives our customer base
-And ultimately drive strategy & innovation

But how do you create a winning survey that actually works?
That’s what we are going to share with you during this session.

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In this session you'll learn...
1. How to create surveys that provide you with actionable data you can use to improve your product or service
*What questions to ask (and what questions not to)
*What are the pitfalls of survey questions and how to avoid them

2. How to get more people to take complete your survey
*What are the best industry tools you can use to send out your survey
*When to conduct a survey
*What subject lines get the best responses

3. And why 1-10 rating scales are terrible!
*(Don’t worry, we'll tell you what to do instead)