ProSiebenSat.1 Media SE is one of the largest German television companies operating in the entertainment sector, offering various products. Joyn, their streaming application used in the DACH regions across multiple platforms, faces many challenges. Serving millions of customers during significant events such as popular shows or live sports events is crucial, where customers expect a fast, seamless experience. Slow responses or unavailability can lead to frustration, dissatisfaction, and loss of trust. It is hard to predict the number of requests because several factors, such as the event's popularity and marketing efforts, can influence it. The "core teams" must design the system to handle high loads. Developing and implementing a robust and scalable system that can endure sudden spikes in traffic is essential. Because of the speed of the entertainment market, it is crucial to ensure that applications can be maintained and extended easily without having to rebuild from scratch every time. My experience leading the ContentDiscovery team has been transformative. I have leveraged a serverless-first approach, event-driven architecture, and no-code development methodology. This combination has allowed for rapid scalability and fundamentally altered how we approach backend unification. Introducing serverless technologies has empowered our team to build a robust and scalable system. The integration of no-code development has been a game-changer in efficiency and innovation. It enables quick prototyping and testing of new features, significantly shortening our product development lifecycle. The versatility of serverless and no-code solutions has facilitated team expansion without requiring deep serverless knowledge. This has allowed us to build a diverse and skilled team capable of navigating the intricacies of our streaming applications. The no-code approach has simplified onboarding processes, enabling team members to contribute effectively without the steep learning curve.
Moreover, combining serverless events and a no-code approach has resulted in substantial cost savings. It has accelerated time to market and reduced overall development costs by freeing developers from focusing on complex tasks and seamlessly integrating with existing applications and data sources. In essence, the marriage of serverless technologies, event-driven architecture, and a no-code approach has propelled our ContentDiscovery team into a realm of faster innovation, heightened agility, and simplified collaboration. It has not only met the challenge of unifying our backend into a single, scalable system but has also set the stage for continuous growth, ensuring that our applications remain maintainable and extensible in the ever-evolving entertainment market landscape.

ProSiebenSat.1 Media SE is a major entertainment industry player known for its cutting-edge streaming app, Joyn, which serves millions of customers in the DACH region. However, delivering seamless experiences during high-volume events can be challenging. By adopting a serverless-first approach, an event-driven architecture, and a no-code development methodology, we have enabled lightning-fast scalability, streamlined collaboration, and significantly reduced costs. This has resulted in a remarkable boost in speed to market.