Organizations have never produced so much content, and never used so little of it. A conference is filmed with five cameras, and the next day it disappears into a cloud folder. Not because anyone gave up on it, but because there is no language for what it really is.

This talk offers that language. Video is not the final product; it is the raw material. And it behaves like a stock: its value moves with what the owner does, it can pay dividends without being sold, it belongs in a portfolio, and it demands management.

Attendees will leave with:
- A way to see their video library as a portfolio, with long-term holdings and news-driven picks
- The five layers that turn raw video into value: data, insights, assets, knowledge and action
- The role most organizations are missing: an owner accountable for the return on content already produced

Target audience: marketing and content leaders, conference organizers, executives responsible for brand and communications.
Formats: 20-minute keynote or 40-minute session.
Language: English or Hebrew.
Based on the Video to Value thesis, published in ten chapters at danielledafni.com.