The European Accessibility Act (EAA) heralds a new era of accessibility standards for organisations across Europe. However, ticking the compliance box should not be the ultimate aim. This talk will advocate for a shift in perspective: prioritising user needs not only ensures compliance but also drives innovation, improves user experience, and builds a more inclusive society.

In this session, we will unpack the EAA's key provisions and examine their implications for businesses and public sector entities. Rather than viewing the EAA as a regulatory hurdle, we will explore how it can serve as a catalyst for adopting a user-first approach to accessibility. Through practical examples and best practices, attendees will learn how to design and implement solutions that genuinely enhance the lives of all users, and drive long-term success.