In session we will talk about :

How you should think about formalizing requirements to Content Modelling, we will go through what can go wrong during this process and how to avoid mistakes and gotchas.

We will demonstrate by using a fictitious food blogging company Delicious where we will show relations between recipes, ingredients and chefs and the marketing channels where they can be used.

You will know more about Conceptional Data model and linking CH models to the website, Social channels

Daria Bogdanova Sitecore Content hub technical trainer and Sumith Damodaran from Sitecore Product management team will showcase an end to end marketing journey and demonstrate how this can be done within the sitecore platform from both Content hub and XP.