Build your own apps, they said. It will be fun, they said! Which it definitely is, but at times also frustrating and makes you question why you got into this in the first place. Over the past year, I’ve built and published three indie apps, and in this talk, I’m going to share the challenges, tips, and solutions I gathered on this journey.

We’ll discuss why building an app is just the first step, what it takes to publish it to stores in 2025, and how to avoid getting it suspended. I’ll cover how to leverage AI and integrate a secure backend—even without a backend team—and much more. By the end of this talk, you’ll have a roadmap and a toolset to finally release your own app in 2025.