How successful was your last big project? Chances are, it was a little bit off (hopefully just a little). If we take a look at dozens of projects, some patterns start to emerge. There are some common traps and habits that we all fall into, whether you're a backend engineer, a CTO, a project manager or anything in between. In this session, we'll explore some common obstacles that technology teams encounter, such as:

* "The Hamster Wheel" of focusing on output over outcomes.
* "A Bridge to Nowhere" caused by over-engineering.
* "The Science Lab" where existing features are optimized, but never innovated.
* And more...

But this will not just be a one-way presentation. We'll have a real-time poll so that we can compare trends across our teams, and have a group discussion about the results.

We won't just identify these issues, we'll take a closer look at their root causes, which is often some combination of additional discovery and planning that could lead to better outcomes:

* "Identify" the key metrics you're trying to achieve.
* "Envision" what it would look like to achieve 10x your current outcome.
* "Strategize" by working backwards to realize that vision.
* "Prioritize" a roadmap that balances strategic vision with short-term needs.
* "Execute" that plan with the right people and process.

We'll discuss some practical solutions, and share insights on how to empower your teams for long-term success.

Each challenge we're facing is an opportunity to fine-tune our process and strengthen the product life cycle. Join us to discover how to build up your teams where they need it most and turn dysfunction into peak performance.