"Delivering a successful sport-oriented technological platform," emphasizes that success means achieving results, not just developing. It requires defining clear success metrics and tailoring solutions to specific audiences and contexts, especially in the sports industry, where timing and context are crucial due to fixed schedules and time-sensitive campaigns.

A case study of an Italian A-series football company illustrates the importance of understanding client requirements, both functional and non-functional, and user personas. Key activities include workshops, functional analysis, UX/UI design, feature prioritization, development, testing, and delivery.

Speech for an Official CONI (Italian National Olympics Commitee) conference day