Create-React-App shipped with many design and implementations baked into the spawned app. This limited team choice at best and at worst confused new users with too much at once. How can we provide flexibility, but not at the cost of higher start-up. This decision helps the product meet the needs of the broadest audience.

David will share how Target engineering team leverage this opportunities to formalize, reinforce, and suggest design and implementation patterns benefit the frontend community. He will clarify the intent behind this effort, how it allows app teams to build upon our small template, à la carte choosing supported additions alongside their own decisions. These additions or augmentations called "app modding" to further enable teams to build what they need.