One day a customer comes to you with a very simple requirement: ingest, process and store at least 10,000 msg/sec using only PaaS solutions. Is this possible? How? What is the correct architecture to sustain such volume (or go ever higher than that) and what are the implementation best practices to make sure everything is balanced and you're not just throwing money at the problem? In this session we'll show how to architect, build and deploy such solution. We will start from 10,000 msg/sec…and we'll see together how high we can go (and we’ll go pretty high!), so that you can be sure that even the most demanding workload can be handled, gaining a good understanding of how Azure work behind the scenes for us.