In 2025, it’s estimated that there will be 690 Million Smartphones, 87% Mobile Broadband Penetration and $150 Billion market in Africa. This untapped digital market has grown exponentially over the past few years. And it shows no sign of slowing down.

This is pretty exciting! However, as a developer, there are some things we might need to do differently in order to make sure our products succeed in this market.

In this session we will discuss payment APIs that utilize mobile money (such as mPesa) and carrier billing to make sure we can reach our target users, we’ll talk about accessibility issues that developers face including how to serve people who can’t speak english, can’t read or write, but still want to use your product (it happens quite a lot and products have come up with interesting solutions) and we’ll debunk some discouraging myths about the market by looking at real data from real products in Africa.