In a world where users have endless options, connection is what makes them stay. How did Snapchat or Instagram, which was meant to just share pictures, turn into an addictive habit (like doomscrolling), which in turn affected the economy of the company? Behaviour, empathy, trauma-informed design..there are so much to consider, but where do we draw the line? How do we design for connection without forcing engagement?

As a designer at Logitech Gaming, I work at the intersection of human emotion and high-performance tech - where connection isn’t just a nice-to-have, it’s core to the experience. Also, as a designer working towards society's major problems outside of my 9-5, I see that empathy & connections are at the root of every good design decision. This is a conversation about what happens when we treat the connection as the true design currency - and why it might be the most important value we can design for.