We cover how companies can use AI to improve everything from the customer’s first interaction with the brand to the purchase decision and customer support.

Niclas Åström, Design Lead, and Dennis Adolfi, Head of Tech, share trend insights and perspectives on how AI can create a more tailored and personalized experience for customers, while also highlighting the challenges that may arise along the way.

Niclas will focus on how AI enables more personal and customized solutions, and how to manage the challenge of balancing customer needs with technical possibilities. Dennis will discuss how AI affects the customer journey and the technical challenges that can occur, especially when integrating with both existing and modern architectures.