SaaS vendors sit on the genuinely good stuff: data, business logic, rules, workflows, permissions, years of hard-won domain decisions, historically monetised through the screens. But customers increasingly want it to work “slightly differently for my use case,” so vendors keep bolting on settings and tabs inside tabs inside tiny bureaucratic wardrobes, until the product is powerful and painful in roughly equal measure (you may remember this happening to a word processor). The uncomfortable shift: the application layer is becoming less defensible. When customers can vibe-code their own interface on top of your platform via MCP and agent-ready APIs, the screens stop being the product: the domain model, the logic and the trust layer become it. For anyone who builds or buys platforms: what “agent-ready” really means, the new commercial models it opens, and the genuine risk of being made redundant by your own customers.

A keynote, but can be done as a breakout session.