It's Tuesday, 4pm, and your manager has that look: “we need an AI strategy, figure it out.” A week later the strategy arrives: buy everyone Copilot licences, hand out training accounts, and crown whoever burns the most tokens “AI Expert of the Week.” That is not a strategy. That is a shopping list in a costume, and bolting on a vector database merely makes it a more expensive shopping list. Strategy is the art of making integrated choices under uncertainty to build an unfair advantage, and it answers three questions: where are we playing, how will we win, and what are we deliberately NOT doing? That last one is the tell. If your AI strategy can't help you say no, it's a wish list with a budget. We start from the business outcome and only then ask where AI accelerates it, because AI is a magnifier of your strengths and your messes in equal measure.

A keynote, but can be done as a regular breakout session as well.