If you are a team lead or an engineering manager then you might have come across a lot of innovative ideas from your development teams but then the pressure of delivering the product or a feature on time overtakes the will of exploring those innovative ideas. In this talk using some of real time experiences and use cases I'll demonstrate how working on innovative ideas can become part of your day to day development cycle while not compromising with the dead lines. I'll also talk about how to use your sprint iterations efficiently to make room for new ideas and research and also some really simple tricks to alter your SDLC to grow a sustainable innovation culture in your team.