How Microsoft Dynamics 365 Partners Win AI Search, Earn Authority, and Get Recommended by LLMs (Copilot, Chat GPT, Gemini etc.

AI search tools have disrupted the buying journey by delivering answers instantly, often without ever showing your marketing content. For partners, the question is no longer just How do we rank, but how do we become the answer?
In this session, we unpack the shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) and teach you how to position your Microsoft practice, ISV, or services to surface in AI-generated answers.

Learn:
- How to turn blogs into machine-readable knowledge sources
- How to build “recommend-ready” authority signals
- How to create content that models confidently quote, not just index.
- How to map your offerings to real buyer questions
- How to create hub and spoke campaigns to get more visibility

Through examples, frameworks, and live breakdowns, you’ll see exactly how to evolve from passive publishing to active answer ownership, so that when AI tools recommend a partner, implementation specialist, or solution... they recommend you.

What Attendees Will Walk Away With
- A new content blueprint built specifically for AI Search
- A framework for turning blogs into answers and solutions into question-based authority
- Practical tactics to get ChatGPT, Copilot, and Gemini to name your partner brand
- Confidence to start writing for the actual buyer