In today’s Microsoft Business Applications ecosystem, marketing professionals are no longer just promoting products and services they are focused on building partner influence, credibility, and trust. Thought leadership has become essential for standing out, driving engagement, and creating measurable impact.
During this interactive session, Microsoft MVP Rick McCutcheon, host of PartnerTalks and Monica Hoyer, CMO of PartnerTalks, will co-present a lively discussion with leading marketing influencers and content creators who have successfully integrated thought leadership into their go-to-market strategies.
This session will explore:
• Why thought leadership is critical for partner marketing success in 2026 and beyond
• Effective strategies for producing high-impact content that establishes your organization as an authority in your industry.
• How to leverage social platforms, events, and influencer collaborations to amplify your message
• Real-world examples of marketing campaigns powered by thought leadership
Rick and Monica will guide the discussion with practical insights from multiple perspectives, followed by an audience Q&A to help marketers apply these strategies to their own plans.