Imagine you just landed in an unknown town. You have the address of your destination and jump in a taxi. You give the address to the taxi driver and trust him, because he knows the roads, the habits of local drivers, traffic and shortcuts. And you hope you will bring you to your destination.

The massive use of outsourcing has emptied companies of the skills necessary to face the challenges of an increasingly digital world. Some organizations are trying to rebuild an in-house knowledge, but most of them (automotive, banks, insurance companies, and others) still need to resort to suppliers to develop their own products.
In doing it, we are inevitably giving the car keys to our suppliers and partners. Or, we are getting into a taxi in an unknown city.

Do we really want to let our partners and suppliers drive our digital strategy?